Represent the best interests of medical scheme beneficiaries and the industry in an ethical, inclusive, impartial, proactive, effective and efficient way.
Develop and nurture constructive relationships with the members of medical schemes, the public, policymakers, regulators, and all relevant stakeholders in the healthcare system.
Engage constructively in the policy and regulatory environment.
Create an environment for the industry to engage on specific regulatory and industry matters having regard to all relevant laws, including competition law.
Remain responsive, relevant and dynamic in its interactions with its members and in seeking to support the industry.
Ensure ongoing cost-effectiveness and value for its members.
Subscribe to the need for competition within the industry for the achievement of accessible, affordable, high quality and innovative private healthcare.